Sukhinder Singh Cassidy is one of the most well-respected female tech executives in Silicon Valley. Named one of Fast Company’s Most Creative People in Business, she’s the CEO of software company Xero and former president of StubHub. She’s helped scale companies like Google and Amazon, and founded theBoardlist: a premium talent marketplace for diverse leaders. But despite her many successes, she’s the first to admit her path hasn’t always been linear. In her book Choose Possibility, Singh Cassidy reveals the many poor choices, misfires, and unexpected headwinds she’s encountered along her path—providing a thoughtful new perspective on risk-taking: what it is, what it isn’t, and how to master it to achieve lasting success.
When you're innovating in an existing market, it's crucial more than ever to build a minimum "lovable" product
There's something very special about the early years. And it kind of breaks my heart to think that you have so much potential put into a system that doesn't make the most of it.
As an entrepreneur, you have to find the customer that is willing to push the envelope and truly, truly wants to make a change. You need to find the first mover, because in a category like health care, not every hospital or health system will be that innovative