Josh Reeves is the CEO and co-founder of Gusto, a startup on a mission to create a world where work empowers a better life. By making the most complicated business tasks simple and personal, Gusto is reimagining payroll, benefits and HR for modern companies. Gusto has offices in San Francisco and Denver, and its investors include Google Capital, General Catalyst, Kleiner Perkins Caufield & Byers and the founders of Instagram, Stripe, Nest, PayPal, Yelp, Box and Eventbrite, among others.
When you're innovating in an existing market, it's crucial more than ever to build a minimum "lovable" product
There's something very special about the early years. And it kind of breaks my heart to think that you have so much potential put into a system that doesn't make the most of it.
As an entrepreneur, you have to find the customer that is willing to push the envelope and truly, truly wants to make a change. You need to find the first mover, because in a category like health care, not every hospital or health system will be that innovative