"One of my first VC conversations, the investor was like "you know what, I just don't think this is a big enough market opportunity". And my answer: Every single person in the world dies.
Mallory Greene, Co founder and CEO of Eirene Cremations, joins the show to talk about
Mallory Greene is the CEO of Eirene - an innovative funeral services company based in Toronto. Eirene allows users to make affordable funeral arrangements online — all at their convenience. There's no shopping around, up-selling or in-person consultations required. Eirene aspires to be the go-to option when planning a funeral in Canada. Previously, Mallory was the Head of Corporate Social Responsibility at Wealthsimple. As part of Wealthsimple’s founding team, she learned what it takes to build a company from the ground up, to rally others around a mission, and to grow a sustainable business.
